GoKawiilAtlas launches $500 EEG wearable that measures how present you are
Startup Atlas has opened pre-orders for its first product, a small EEG sensor that sticks behind the ear to track brain waves, skin activity, movement and vocal patterns. An iOS app translates that data into scores for presence, performance under pressure and stress recovery, letting users log activities to see what states help them thrive. The device costs $500 upfront plus a $30 monthly fee for replacement sensors and adhesives.