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Amazon quietly raises prices on Kindle, Echo, Eero and Fire TV devices ahead of holiday sales

Amazon has increased prices by $20 to $100 across several of its hardware lines, including Kindle e-readers, Echo speakers, Eero routers and Fire TV devices, with the steepest hikes hitting its cheaper, best-selling models. An Amazon spokesperson told CNET the increases stem from rising memory and storage component costs, though Amazon would not comment directly to WIRED. Notably, the pricier Kindle Scribe lineup was left untouched despite using similar components.

Amazon raises prices on Echo, Kindle, Fire TV Stick and eero devices

Amazon has increased prices across much of its hardware lineup, including Echo speakers, Kindle e-readers, Fire TV Stick devices, and eero mesh routers, with some products jumping by $30-50. Ring devices were reportedly excluded from the increases. An Amazon spokesperson attributed the changes to rising memory and storage component costs that the company said it could no longer absorb.

Amazon raises prices up to 60% on Echo, Kindle, Fire TV and eero devices

Amazon quietly increased prices across several hardware lines last week, including Echo speakers, Kindle e-readers, Fire TV Stick streaming devices, and eero routers. The steepest jump hit the 5th-generation Echo Dot, which climbed from $49.99 to $79.99, a 60% increase, while other products saw hikes ranging roughly from 11% to 42%. Amazon attributed the changes to rising costs for memory and storage components used in the devices.

Amazon hikes prices on Echo, Kindle, Fire TV and eero devices amid memory shortage

Amazon has raised prices across its hardware lineup, citing the ongoing memory chip crunch. The Echo Dot jumped 60% to $79.99, while Kindle e-readers, Fire TV streaming devices, and eero mesh routers all saw increases ranging from roughly 13% to nearly 43%. Notably, Amazon's Ring security products were left untouched by the price adjustments.