GoKawiil
Tech News
Elizabeth Banks, who holds the title of chief creative officer at canned wine maker Archer Roose, argues that wine brands must shed their formal, elitist image to attract a broader range of drinkers. She traces her interest to a moment tubing down a river in Utah while drinking a canned beverage, which led her toward championing more casual, approachable wine marketing.
Actor and entrepreneur Elizabeth Banks joined Archer Roose, a canned wine company, as an investor and chief creative officer. Alongside founder and CEO Marian Leitner-Waldman, she has taken an active role in reshaping the brand's marketing and public image within the traditional wine industry.
Deadline reports that Tom Selleck has signed on as a guest star for Apple TV's still-untitled comedy series led by Elizabeth Banks, though his role hasn't been disclosed. The show, created by Liz Heldens and Matt Ward and produced by 20th Television, already features Ted Danson, Hamish Linklater, Rob Delaney, Michelle Buteau, Simu Liu, Jared Goldstein and Spencer Moss. The plot follows Banks' character Heidi as she navigates a post-divorce life while getting entangled in her father's retirement-community romance.