Tech News
← Home  ·  All topics

Entrepreneur

58 GoKawiil briefs on this topic

Entrepreneur Op-Ed: Website Redesigns Force Companies to Confront Deferred Business Decisions

An Entrepreneur contributor argues that website redesigns typically start with complaints about outdated design or poor conversion, but the harder work is confronting unresolved business choices—like which audiences, services, or divisions actually deserve priority. The piece notes that sitemaps built up over years often reflect a company's accumulated history rather than a deliberate current strategy, with old pages persisting simply because no one removed them.

Entrepreneur who coined 'Machine Relations' term says category ownership beats search rankings

An Entrepreneur contributor writes that he coined the term 'Machine Relations' in 2024, describing AI search visibility as an emerging discipline. He notes that in April another agency launched a service using the same name without crediting him, yet AI engines still attribute the term's origin to him, citing his original definition, wire coverage and research. He contrasts this with daily AI search rankings, citing Paralax research showing Gemini dropped 42.8% of previously cited websites in a single day during a 89-day tracking period.

Social media collaborations boost business growth beyond followers

A business owner with loyal customers and consistent content struggled to attract new clients, as her outreach was limited to her existing audience. An expert advised her that forming partnerships with other trusted businesses could expand her reach to new audiences. The article emphasizes that collaboration on social media can significantly increase visibility and trust, which are crucial for attracting new customers.

AI Agents Enable Full Workflow Execution in Marketing Operations

A new approach called 'Agentic Marketing' leverages AI agents to handle entire marketing workflows, moving beyond simple automation to executing tasks across functions such as content creation, demand generation, and analytics. This shift allows companies, especially smaller ones, to scale marketing efforts more efficiently without large teams.

GoKawiil Reports on Lessons from Managing Over 150 Careers

A seasoned manager reflects on over a decade of overseeing more than 150 professionals, noting that high performance can sometimes hide dependency issues. The article emphasizes that true development involves fostering independence and decision-making skills, rather than just immediate performance improvements. It also highlights the importance of supporting long-term growth, even if it temporarily disrupts organizational stability.

Report: AI Startups Risk Missing Billions of Non-English Users

An Entrepreneur contributor opinion piece argues that AI companies defaulting to English-first product design are overlooking a vast multilingual user base. The piece cites ITU data showing 2.2 billion people remained offline in 2025, mostly in low- and middle-income countries, and warns that simply bolting translation onto English-trained models produces uneven results across languages.

Zolli Candy founder Alina Morse, now 21, keeps brand growing since 2018 cover

Alina Morse, who appeared on Entrepreneur Magazine's cover at age 13, is now a senior at Michigan State University while continuing to run her candy company Zolli Candy and its nonprofit, the Million Smiles Initiative. She told Entrepreneur that the company expanded distribution through retailers including Whole Foods, Walmart and Amazon in the years following the cover story, and that she still uses the original magazine feature as a tool when pitching new retail partners.

Maryland Teen's Boat-Based Ice Cream Business Troupe's Treats Tops $25,000 in Sales

Brian Troupe, a 16-year-old from Maryland, runs Troupe's Treats, a business selling ice cream directly to boaters on the Bohemia River. After an unsuccessful attempt to sell from a stationary pier location in 2025 that brought in nearly $6,000, he pivoted to delivering treats by a small jon boat he purchased for about $700. The venture grew substantially, with Troupe reporting over $25,000 in sales last summer after upgrading his freezer and boat.

Executive shares three habits for staying calm during business crises

An entrepreneur and technology executive describes a framework for maintaining clear decision-making during emergencies, citing a personal experience on Mount Kilimanjaro when his wife lost her eyesight from altitude sickness. He outlines habits including training the mind to perform under pressure, accepting hard realities quickly, and taking time to recover and reflect after a crisis passes.

Former PepsiCo Executive Opens Hotworx Fitness Franchise in Chicago After Cancer Diagnosis

Gwynda Jones, a 30-year PepsiCo executive who survived a heart attack, stroke and a rare cancer diagnosis that doctors said would kill her within months, opened a Hotworx franchise in downtown Chicago in 2023. She funded the roughly $500,000 venture largely with retirement savings built up over 38 years, choosing the infrared-sauna fitness concept because it required a small staff and no in-house instructors.

Shark Tank's Robert Herjavec details refugee-to-entrepreneur path in WSJ profile

Robert Herjavec, an investor on ABC's 'Shark Tank,' recounted to the Wall Street Journal how his family fled Yugoslavia in 1970 with just $50 after his father was repeatedly arrested for opposing the Communist Party. He described arriving in Canada unable to speak English, working an unpaid office manager job in his early 20s to break into tech, and eventually earning equity that funded his 1990 founding of the Herjavec Group, an IT security firm.

Entrepreneur Op-Ed: Workplace Isolation Shapes Leadership Habits, Author Says

A contributor to Entrepreneur describes how being 'the only one' in leadership settings—based on gender, race or background—leads professionals to overprepare, overwork and second-guess themselves. Drawing on her own experience as one of two Black women in a 200-person finance division, she argues these coping behaviors can calcify into a leadership style rooted in survival rather than strategy.