GoKawiil
Tech News
A healthcare, staffing, consulting and hospice business co-founder describes a recurring approach when revenue plateaus: instead of increasing marketing spend, he pauses new initiatives for 30 days to review financials and talk with frontline staff. He outlines a process starting with a listening week focused on financial statements before taking any corrective action.
An Entrepreneur contributor argues that career success is shaped less by one big decision and more by small, repeated choices made early on involving time, health and money. The piece draws on the author's experience as an executive and mentor, along with examples from college athletics, to illustrate how early habits compound over decades.
An Entrepreneur contributor argues that the gap between founders who get useful AI output and those who get 'AI slop' comes down to prompting technique rather than which AI subscription or tool they use. The piece, citing IBM research on prompt structure, says effective prompts need context, audience details, examples and a clearly defined task, and should be refined iteratively across multiple rounds.
An Entrepreneur contributor opinion piece argues that AI tools now let creators prototype, build and market ideas themselves rather than waiting for separate technologists to realize them. The author draws on their own background in filmmaking to describe this convergence of storytelling, product development and marketing as a shift from imagining the future to constructing it directly.
A venture investor writing for Entrepreneur recounts backing a founder who raised capital, went silent for months, and shut the company down without ever notifying investors. The piece argues that money alone does not guarantee a startup's progress, and that founders who stop communicating with backers after a raise often squander the advantage that funding provides.
An Entrepreneur contributor describes building a real estate technology company by ignoring common startup advice, including warnings that the market was too crowded. The team instead targeted the top 1% of agents, bootstrapped to $1 million in revenue before accepting outside investment, and later raised a Series A despite investor skepticism.
A PR professional with nearly 15 years of experience writes that entrepreneurs often expect media coverage to directly translate into sales, but argues this is a misconception. The piece lists lessons for founders, including that PR encompasses more than press placements—covering conferences, trade shows and awards—and that success depends on consistently offering journalists real news and milestones.
A contributor to Entrepreneur argues that many founders misread networking's value, treating events, panels and coffee meetings as a substitute for building a strong product or service. The piece contends that genuine business relationships form as a byproduct of good work, reliable customer experience and follow-through, not from accumulating contacts.
A Fast Company panel featuring Everbrook Holdings CEO Anica John, Acquiring Minds founder Will Smith, and Village Search Partners founder Jeanne Wang discussed Entrepreneurship Through Acquisition (ETA), a model where individuals purchase existing, often profitable companies rather than starting new ones. Moderated by staff editor Shalene Gupta, the session examined the model's growing appeal as well as the obstacles facing those who pursue it.
Jotform founder Aytekin Tank reflects on building his leadership approach after launching the company in 2006 without prior management experience. He says he eventually rejected both authoritarian and hands-off models, instead developing a style rooted in hiring good people, vulnerability, and quiet empathy rather than charisma.
An Entrepreneur contributor argues that business owners routinely set revenue and headcount targets without first clarifying what those numbers are meant to achieve personally. The piece proposes defining a 'Champagne Moment' — a concrete vision of success — and then calculating the income, wealth, time and freedom needed to reach it, before working backward to size the business accordingly. It cites a 2024 analysis by researcher Matthew Killingsworth showing happiness kept rising with income even among very wealthy people.
A marketing writer describes four years spent interviewing people who broke conventional marketing rules, including CMOs and other leaders. The piece highlights three unconventional figures—a monk, a real estate mogul and a musician—who are described as marketing gurus despite never setting out to be one, and draws lessons from how each built influence and audience without formal marketing titles.