GoKawiilFranchise Recruiting Success Hinges on Active Executive Sponsorship, Says Consultant
An Entrepreneur contributor argues that franchise brands often struggle with recruiting new franchisees not because of weak marketing, but because senior leaders fail to stay engaged as 'Executive Sponsors' of the effort. The role involves clearing obstacles, allocating resources, managing risk, and communicating the purpose behind recruitment goals rather than simply delegating the task to a team.