GoKawiilMarketing firm reports 818,000 impressions from 'decision content' strategy for real estate client
An agency describes shifting a real estate client's social content strategy from general educational posts to what it calls 'decision content,' framing posts around choices like whether a neighborhood is undervalued rather than explaining market trends generally. Over four months, the campaign reportedly generated 818,000 impressions and 25% follower growth for the client.