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Fake Brands

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Browser Extension 'Knockoff' Filters Fake Brands From Amazon Listings

Developer Josh Pigford built a free browser extension called Knockoff that grays out or hides generic, mass-produced brand listings on Amazon, making genuine brand products easier to find. Launched in early July, it works on Chrome, Firefox, Chromium-based browsers and Safari, and has surpassed 100,000 downloads. Pigford has said the tool builds on earlier similar extensions like AmazonBrandFilter and Amazon Brand Detector, and runs locally on users' devices.