GoKawiilNBCUniversal redesigns Peacock's mobile app around vertical video and fandom hubs
NBCUniversal is overhauling the Peacock mobile app to add more vertical, short-form video alongside new franchise-specific hubs for properties like Bravo, The Office, Law & Order and the NBA. The company is also teasing a membership program offering perks such as temporary Instacart memberships and New York Times Cooking subscriptions, tied to how long someone has subscribed to Peacock.