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FanFeed co-founder details AI platform tracking fans' live-event history

Cole Rubin, co-founder of FanFeed, described the startup's AI-powered platform that compiles a user's complete history of concerts and games attended, letting fans access tickets, content and friend activity in one place. Rubin said the product also gives teams, artists and universities first-party data on fan attendance to help them craft more personalized offers. He credited co-founder Jack Phifer with building the proprietary technology that automatically surfaces these insights rather than requiring manual entry.