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Amazon has discounted its Fire TV Stick 4K Select to $21.99, down from its $49.99 list price, a 56% reduction. The device supports 4K playback, HDR formats and Dolby Atmos, and runs Amazon's Fire TV software with Alexa voice control, sitting below the pricier 4K Plus and 4K Max models in the lineup.
Amazon Fire TV devices include a Dialogue Boost feature, found under Settings > Display & Audio > Audio Settings, that amplifies spoken dialogue without raising overall volume. The setting offers five intensity levels—Low, Medium, High, Enhanced and Heightened—letting viewers tailor clarity to different types of content.
Weeks after its debut, the latest Amazon Fire TV Stick 4K is on sale for half its normal price at both Amazon and Best Buy, hitting an all-time low of $29.99. The device can power itself directly from a TV's USB port, eliminating the need for a separate power adapter, and supports 4K video at up to 60fps with HDR10 Plus.
Amazon has started discounting several Alexa-powered Echo speakers and Fire TV sticks ahead of its fall Prime Big Deal Days sale scheduled for October 6-7. WIRED's testing notes that Amazon raised prices on these device categories by about $20 at the end of August, so current sale prices—some advertised as $40 off—represent smaller real savings than they appear. Most Kindles remain full price except the three Kindle Kids models, while Paperwhite, Scribe, and Eero routers are not yet discounted.
Amazon has updated its Fire TV Stick 4K with a redesigned power connector, moving away from the long-criticized Micro USB port. The device also ships with a newly designed remote control.
Amazon unveiled a new Fire TV Stick 4K on Wednesday as part of its fall hardware lineup, featuring a slimmer body, USB-port charging, and performance Amazon says is 20-40% faster than rival streamers. The device ships with a redesigned voice remote that drops the blue Alexa button for a subtler microphone key, adds a touch-distinguishable home button, a recessed power button, a flatter D-pad, and a new favorites button.
Amazon announced a major update to its Alexa Plus AI assistant, adding a dedicated hub on Fire TV devices, improved reasoning, and the ability to factor in cultural context and viewing history when answering questions. The assistant will also gain support for follow-up questions and threaded conversations, and will extend to the Fire TV mobile app. Amazon says some features roll out in November, with others arriving in 2024.
Amazon has introduced a new Fire TV Stick 4K alongside a redesigned Fire TV Remote featuring differently shaped, indented buttons meant to be identifiable by touch. The company says the device is 20-40% faster at powering on and loading content than a similarly priced competitor, and it also outperformed three top-selling 4K smart TVs in Amazon's own testing. The updated stick has a slimmer design, supports Direct Power via a TV's USB port, and runs Amazon's Vega operating system with Alexa Plus built in.
Amazon unveiled a slimmer, faster Fire TV Stick 4K along with a redesigned remote and updated interface and app that more deeply integrate Alexa+. The company is simplifying its lineup by dropping the 'Select' and 'Plus' naming for its 4K dongles, and the new stick includes 8GB of storage, a quad-core 1.7GHz processor, Wi-Fi 6 and Bluetooth 5.3/LE support.
Amazon has launched a new Fire TV Stick 4K priced at $60, replacing both the previous 4K Select and 4K Plus models. It supports HDR10 and HDR10 Plus, includes 8GB storage, a quad-core 1.7GHz processor, Wi-Fi 6 and Bluetooth 5.3, and ships with a redesigned remote that drops the dedicated Alexa button in favor of a home button. Amazon also said a premium remote with backlighting and a find-my-remote feature is coming in 2027.
Amazon has released an updated Fire TV Stick 4K with a slimmer design, a quad-core 1.7GHz processor, 8GB storage, Wi-Fi 6 and Bluetooth 5.3 support. It runs Amazon's Vega operating system with Alexa+ built in, uses Direct Power to draw power from a TV's USB port, and ships with a redesigned remote featuring an asymmetric shape and a customizable button. The device is priced at $59.99, available now in the US, Canada, Mexico, Australia and the UK, with a $29.99 Prime promotional price in the US and further market rollout expected by end of October.
Amazon's new $59.99 Fire TV Stick 4K, available now, can be powered directly from a television's USB port instead of requiring a separate adapter. It runs Amazon's refreshed TV OS with Wi-Fi 6 and Bluetooth 5.3, and replaces the previous 4K 'Select' and 'Plus' sticks, trimming the streaming lineup to four devices. Amazon also unveiled a redesigned Fire TV Remote for $14.99, shipping late October, plus Alexa Plus integrations across the Fire TV app and a new Amazon Music app.