Apple is holding a major product event that marks the first iPhone keynote led by new CEO John Ternus, with strong signals pointing to the debut of a foldable iPhone alongside new iPhone 18 Pro models. The event, starting at 10AM PT, may also bring updates to watchOS, AirPods, and other software, though the standard iPhone 18 could be delayed until next year. Rising memory chip costs amid the ongoing RAM shortage could push prices higher across the lineup.
theverge.com
· 2026-09-09
Apple is holding a keynote widely expected to unveil its long-rumored foldable iPhone Ultra, alongside possible reveals of iPhone 18 Pro models, an Apple Watch Series 12, and potentially an Ultra 4. Leaks from Bloomberg and accessory makers like Dbrand, which had already listed cases for the unannounced device, fueled speculation ahead of the event.
engadget.com
· 2026-09-09
Bloomberg's Mark Gurman reports Apple's upcoming foldable iPhone may be named the iPhone Duo rather than 'Fold' or 'Ultra,' pricing it from $2,000 for 256GB up to nearly $3,000 for 2TB. The device is expected to feature an A20 Pro chip, C2 modem, dual 48MP rear cameras, a 12MP front camera, Apple Pencil support, and a landscape-folding design, launching in October in dark blue and white.
engadget.com
· 2026-09-09
Bloomberg's Mark Gurman reports Apple's first foldable iPhone will be named the iPhone Duo and will support the Apple Pencil. The device is expected to launch in October starting at $2,000 for 256GB storage, with a 2TB option priced around $3,000, in Dark Blue and White colors.
androidauthority.com
· 2026-09-09
Ahead of Apple's unveiling event, Bloomberg's Mark Gurman reports that Apple's first foldable iPhone will be named iPhone Duo rather than iPhone Ultra, referencing its dual inner and outer displays. He says it will cost $1999, come in white and dark blue, support the Apple Pencil, and ship as early as October.
9to5mac.com
· 2026-09-09
Ahead of Apple's expected launch event, new reports detail final specifications for the rumored foldable iPhone Ultra. Bloomberg says Apple raised its target starting price from $1,999 to about $2,199 due to component costs, with top storage models potentially nearing $3,000, while leaks point to Touch ID instead of Face ID, MagSafe support, and a reduced but still visible hinge crease. The device is also expected to launch later in China than elsewhere because of its eSIM-only design.
9to5mac.com
· 2026-09-09
Apple's September 9 event, dubbed 'Surprise and shine,' will mark John Ternus's debut as company head following Tim Cook's move to executive chairman. Analysts widely expect Apple to finally unveil its long-rumored foldable iPhone at the Cupertino event, set for 1PM ET/10AM PT.
engadget.com
· 2026-09-09
Apple will hold its annual iPhone launch event on September 9 at 10 AM PDT, streamed live on YouTube and Apple's events site. The event is widely anticipated to introduce Apple's first foldable phone, the iPhone Ultra, alongside new iPhone 18 Pro and Pro Max models, with the standard iPhone 18 expected next year. Apple may also reveal updated HomePods, camera-equipped AirPods, and new Apple Watches.
techcrunch.com
· 2026-09-08
Apple is preparing an event dubbed 'Surprise and Shine,' with leaks pointing to a foldable iPhone, iPhone 18 Pro models, Apple Watch Series 12 and Ultra 4, and new AirPods 5. Details remain based on rumors and supply-chain leaks rather than official confirmation from Apple.
gizmodo.com
· 2026-09-08
Ahead of Apple's Sept. 9 'Surprise and Shine' event, a CNET reader survey found 77% expect the company to unveil its first foldable iPhone, alongside likely updates to AirPods, Apple Watch and Ultra models. Opinion is divided over whether Apple will also debut smart glasses at the event, part of CNET's ongoing 'Big Guessing Game' contest across its network of sites.
cnet.com
· 2026-09-08
Xiaomi released the Xiaomi 18 Fold and Huawei unveiled the Mate XT2 trifold this week, both timed just ahead of Apple's Wednesday event where the company is expected to reveal its first foldable iPhone under CEO John Ternus. Analysts say the Chinese manufacturers are trying to lock in buyers before Apple enters the foldable market.
cnbc.com
· 2026-09-08
Apple's upcoming 'Surprise and Shine' event is expected to introduce three new iPhones, including its first foldable device, rumored to be called the iPhone Ultra, priced between $2,000 and $2,500. The lineup will also include the iPhone 18 Pro and Pro Max, both reportedly powered by a new A20 Pro chip, with the standard iPhone 18 and iPhone Air held back for a later announcement. This will be the first major product event overseen by Apple's new hardware engineering chief turned CEO, John Ternus.
entrepreneur.com
· 2026-09-08
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