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European Commission says TikTok's For You algorithm violates Digital Services Act

The European Commission issued preliminary findings accusing TikTok of breaching the DSA because its For You recommendation system can trap users in 'rabbit holes' of repetitive content tied to sadness, isolation or body image. The Commission said TikTok failed to properly assess or mitigate these risks, noting that the 'not interested' button may not meaningfully change a user's feed. TikTok disputed the findings as inaccurate, while the case stems from a broader ongoing EU investigation into the platform.

EU Commission finds TikTok's For You algorithm breaches online platform rules

The European Commission said preliminary findings show TikTok's recommendation algorithm creates a 'rabbit hole effect,' repeatedly exposing users to content tied to sadness, isolation, or body image. The Commission says TikTok's existing mitigation controls are insufficient and the platform must redesign its For You feed or risk fines up to 6 percent of global annual turnover.