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Fortune Magazine

1 GoKawiil brief on this topic

Op-ed warns executives to scrutinize consulting firms' self-published research

A commentary piece advises business leaders to be skeptical of research produced by management consulting firms, outlining tactics these firms allegedly use to bolster their credibility and sell services. The piece references the 2001 collapse of Enron and cites economist Paul Krugman's analysis of the episode as a framing device for its broader argument about flawed expert advice.