Saudi Arabia launches homegrown automaker Ceer with two flagship EV concepts
Saudi Arabia's Public Investment Fund and Foxconn have unveiled Ceer, the kingdom's first domestic car brand, showcasing an Exobot sedan and SUV built with falcon-style 'Shahin Wing' doors. The company plans to release seven vehicles, including hybrids, by 2030, initially targeting the Gulf Cooperation Council market before considering wider expansion.