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Samsung released a new commercial for the Galaxy Z Fold 8 starring a man named 'Tim Cook from Palmerston North,' timed to coincide with Apple's iPhone Duo announcement. The ad parodies Apple's cinematic product-launch style, with this Tim Cook declaring 'the future is here,' and includes a jab referencing Apple CEO Tim Cook's recently updated profile picture.
Apple has released its long-rumored foldable phone, the iPhone Duo, running iOS 27. The device features a 7.6-inch inner display, multitasking tools, multi-camera FaceTime, and first-ever Apple Pencil compatibility for an iPhone, alongside a redesigned interface that shifts the app dock and menus to the side when unfolded.
A developer has built a custom animation set for the Galaxy Z Fold 8 that mimics the smooth folding transitions expected on Apple's rumored foldable iPhone, sometimes called the iPhone Fold or iPhone Duo. The recreation shows how Apple's anticipated software polish could look when applied to Samsung's existing foldable hardware.
Apple's first folding phone, the iPhone Duo, launches October 23rd priced above Google's Pixel 11 Pro Fold and Samsung's Galaxy Z Fold 8. It uses a passport-style design with matching inner and outer screen ratios, partial-fold app usability, and hardware aimed at minimizing the interior crease.
At its annual iPhone event, Apple unveiled only premium models — the foldable iPhone Duo, iPhone 18 Pro and iPhone 18 Pro Max — skipping both a base iPhone 18 and a successor to last year's slim iPhone 17 Air. The Air had offered a lighter, cheaper middle option at $999 with fewer cameras and a smaller battery, but it won't return this cycle despite reportedly weak sales.
Apple has introduced the iPhone Duo, a foldable device featuring a 5.4-inch external OLED display and a 7.6-inch flexible internal OLED panel. Built with a titanium frame and IP68 water and dust resistance, the device is heavier and thicker than Samsung's Galaxy Z Fold 8, but includes design refinements such as a near-seamless screen transition, a reduced-visibility crease, and an under-display FaceTime camera.
Motorola posted an Instagram Reel showing the history of its Razr line, ending with a silhouette of a new device that folds like a book rather than flipping vertically like past Razr phones. The teaser shows a thicker, boxier shape but offers no name, release date, or specifications. This follows Motorola's earlier 2025 launches of three clamshell Razr models and the full-sized Razr Fold.
Apple has entered the foldable phone market with its iPhone Duo, adopting the same short, wide 'passport-style' form factor that Samsung recently introduced with the Galaxy Z Fold 8. Samsung, which also supplies Apple's folding display components, reported that the Z Fold 8 and its larger Z Fold 8 Ultra variant are selling 30 percent better than last year's Fold 7 in their first month on the market.
Apple unveiled its first foldable phone, the iPhone Duo, alongside new iPhones and Apple Watches. The device supports the USB-C Apple Pencil on both its cover screen and inner display, though Apple notes this functionality arrives 'later this year' rather than at launch. Pricing starts at $2,000 for 256GB storage, with pre-orders beginning October 16 and availability October 23.
Apple unveiled the iPhone Duo, its first foldable smartphone, priced starting at $1,999. The device opens into a 7.6-inch Super Retina XDR display and closes to a 5.4-inch outer screen with an asymmetric, passport-like shape rather than the square form used by some rivals. Apple emphasized a new multi-layer glass and titanium hinge design meant to minimize the visible crease common in earlier foldables.
Apple announced at its Wednesday event that the iPhone 18 Pro will start at $1,199 and the iPhone 18 Pro Max at $1,299, both with 256GB storage, marking a $100 increase over last year's models. Preorders begin Saturday, Sept. 12, with the phones launching Sept. 18. The higher-priced models come with upgraded cameras, a new A20 Bionic chip, and new color options including a burgundy shade.
Apple's new iPhone 18 Pro models launch $100 more expensive than last year, mirroring similar $100 increases from Google's Pixel 11, Samsung's Galaxy Z Fold 8 Ultra, Motorola's Razr lineup, and Sony's Xperia 10 VIII. Apple also raised prices on its older iPhone models still for sale, closing off any workaround for budget-conscious buyers.