GoKawiilFounders at TechCrunch Disrupt detail customer-acquisition strategies beyond virality
At TechCrunch Disrupt, Engine CEO Elia Wallen, Gamma CEO Grant Lee, and Google Ventures general partner Crystal Huang discussed how early-stage startups can win and retain customers without relying on going viral. Lee described Gamma's 'Gambassador' influencer program, which helped the AI presentation software company scale before influencer marketing became common practice among smaller firms, contributing to its multi-billion dollar valuation.