GoKawiilGDC survey: 40% of game developers now use generative AI, up from 36%
The GDC Festival of Gaming's annual industry survey found that 40 percent of surveyed game developers use generative AI as part of their job, up from 36 percent in 2025. Usage was notably higher among free-to-play developers (58 percent) and mobile-only studio workers (70 percent). Most respondents reported using AI for research and brainstorming (73 percent), data analysis and summarization (62 percent), and code generation and debugging (56 percent), with far fewer using it for visual or final game assets.