GoKawiilReport: local businesses urged to adopt media-outlet content strategy
An Entrepreneur contributor argues traditional promotional social media posts—stock photos with a call-to-action—no longer engage today's audiences. The piece cites Get My Auto data showing car buyers now spend nearly two hours less researching online before purchasing, and notes rising adoption of Instagram, TikTok and Reddit among U.S. adults since 2021. The author contends businesses succeeding online now operate more like media companies producing authentic, behind-the-scenes content rather than polished ads.