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Global Expansion

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Entrepreneur shares 3-step framework for global market expansion after failed China launch

A serial founder who has launched over 100 companies across 25 jurisdictions recounts how replicating a home-market product and website for a China expansion led to failure. Drawing on that experience, he outlines a three-step approach: validate market demand before incorporating, test the true cost structure before committing capital, and build a disciplined roadmap with clear entry metrics before spending on legal setup.