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Go To Market Strategy

1 GoKawiil brief on this topic

TechCrunch Disrupt panel: fast revenue doesn't mean startups are ready to scale

At TechCrunch Disrupt, Lovable's Luke Arno, Polsia's Ben Broca, and Theory Ventures' Tomasz Tunguz discussed how startups can hit strong early revenue numbers without having real product-market fit. Arno argued that founders should avoid building a sales team until they can repeat the same winning approach across multiple customers, rather than closing each deal through a different, one-off tactic.