GoKawiilLutra's new HOA brand unveils screenless A1 camera with transparent viewfinder
South Korean startup Lutra has launched a new brand, Humans of Authenticity, debuting the HOA A1 camera featuring a large see-through viewfinder that places the lens near its center so photographers can keep eye contact with subjects. The limited First Edition run of 100 units launches December 1st at 360,000 won ($289), packing a 16-megapixel Sony sensor and 26mm f/1.75 lens with no main screen, only a small display for battery and shot count.