GoKawiilWhitespark study: Local Pack still dominates over AI Overviews in local search
Whitespark research cited in a new local-SEO analysis found AI Overviews appear on only 15% of traditional local-intent search queries, compared with 93% for Google's Local Pack results. The analysis argues that while AI has disrupted informational search, consumers searching for nearby service providers like roofers or lawyers still rely on Google Maps and Local Pack listings rather than AI-generated answers.