GoKawiilBook examines how algorithmic pricing is eroding the fixed-price norm
Lindsay Owens, CEO of Groundwork Collaborative and former economic adviser to Senator Elizabeth Warren, discusses her new book 'Gouged: The End of a Fair Price and What That Means for Your Wallet' in an interview timed to its release. She argues that software and algorithmic tools have enabled companies to move away from fixed pricing toward personalized, variable pricing that can disadvantage consumers, and warns that generative AI could accelerate this trend.