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Bloomberg's Mark Gurman reports Apple's upcoming foldable iPhone may be named the iPhone Duo rather than 'Fold' or 'Ultra,' pricing it from $2,000 for 256GB up to nearly $3,000 for 2TB. The device is expected to feature an A20 Pro chip, C2 modem, dual 48MP rear cameras, a 12MP front camera, Apple Pencil support, and a landscape-folding design, launching in October in dark blue and white.
Ahead of Apple's launch event, Bloomberg's Mark Gurman reported that the iPhone 18 Pro and Pro Max will carry a $100 price increase, starting at $1199, while the new foldable iPhone Duo will start at $1999 with higher-storage models near $3000. These figures come in below the steeper increases many analysts had predicted earlier this year.
Bloomberg's Mark Gurman reports Apple's upcoming Apple Watch Series 12 and Ultra 4 will use the microphone, GPS and other sensors to build daily activity recaps, including summaries of conversations. These recaps will live inside the new Siri app, and users can set the listening feature to run continuously or only in specific locations.
Bloomberg's Mark Gurman reports Apple's first foldable iPhone will be named the iPhone Duo and will support the Apple Pencil. The device is expected to launch in October starting at $2,000 for 256GB storage, with a 2TB option priced around $3,000, in Dark Blue and White colors.
Apple's Surprise and Shine event is set to reveal its first foldable phone, reportedly named iPhone Duo rather than the earlier rumored iPhone Ultra, alongside the expected iPhone 18 Pro and Pro Max models. Bloomberg's Mark Gurman reports the device will start around $2,000 for 256GB and reach $3,000 for 2TB, launching around October with Apple Pencil support at launch.
Ahead of Apple's unveiling event, Bloomberg's Mark Gurman reports that Apple's first foldable iPhone will be named iPhone Duo rather than iPhone Ultra, referencing its dual inner and outer displays. He says it will cost $1999, come in white and dark blue, support the Apple Pencil, and ship as early as October.
According to Bloomberg's Mark Gurman, Apple's long-rumored foldable phone will be called the iPhone Duo rather than the previously rumored iPhone Ultra. The device is said to start at $2,000 for 256GB storage and reach about $3,000 for 2TB, shipping as early as October in white and dark blue.
A new Bloomberg report says Apple began exploring foldable iPhone technology around 2016, but Tim Cook's personal enthusiasm after a trip to China in 2020 redirected the project toward a foldable phone rather than a foldable iPad. Rising component costs, partly driven by a memory shortage, have reportedly pushed Apple's internal pricing target from $1,999 up to $2,199, with higher-storage models potentially nearing $3,000.
Bloomberg's Mark Gurman reports Apple is exploring ways to boost App Store revenue and margins, an initiative reportedly led by new CEO John Ternus and services chief Eddy Cue. Gurman also links the effort to Phil Schiller's recent departure, noting Schiller opposed the push out of concern it would anger developers and regulators.
Bloomberg's Mark Gurman reports Apple plans to launch a new Watch Ultra 4 together with the Series 12 at its Sept. 9 event, both featuring faster processors and new health and fitness capabilities. This would mark a rare back-to-back Ultra refresh, breaking from the roughly two-year gap seen between the Ultra 2 and Ultra 3.
According to Bloomberg's Mark Gurman, Apple is developing a privacy-focused home security camera and automation device paired with a new monitoring service, expected to launch next year. The camera would reportedly rely on AI analysis rather than raw video footage to track home activity, and it's positioned as part of a broader wave of device launches Apple has planned over the coming years.
Ahead of Apple's September event, Bloomberg's Mark Gurman shared new details on the upcoming iPhone Ultra foldable in a Tom's Guide interview, confirming MagSafe support, a 5.5-inch cover display paired with a 7.8-inch inner screen, and Apple's latest Pro chip and modem. He also described a durable liquid metal hinge designed to minimize the crease, plus iOS 27 multitasking features including drag-and-drop between apps.