GoKawiil
Tech News
A new survey finds U.S. households expect to spend an average of $285 on Halloween this year, covering costumes, decorations and candy. About one in five shoppers say they intend to use buy-now-pay-later services to help pay for the holiday.
Reese’s is analyzing data nationwide to find the best neighborhoods for trick-or-treating this Halloween. The company aims to highlight streets that offer the most festive and rewarding experience for children and families. This initiative involves evaluating various factors to determine the top contenders across the country.
Candy brand Brach's has released a limited-edition fragrance priced at $22 that is designed to smell like candy corn, its signature Halloween treat. The perfume is being marketed as a novelty seasonal product tied to the polarizing candy.
AMC and AMC+ are bringing back the Crypt Keeper, the wisecracking puppet host of 'Tales From the Crypt,' to introduce this year's FearFest Halloween programming block. It marks the character's first hosting appearance in roughly three decades.
Universal Studios Japan is marking its anniversary year with expanded Halloween programming, including a haunted attraction restricted to older guests for the first time. The move is part of a broader lineup of Halloween Horror Nights additions planned for 2026.
Goodyear and Spirit Halloween have partnered on a new Halloween costume shaped like the Goodyear Blimp, priced at $80 and set to launch for the 2026 season. The inflatable, one-size-fits-all outfit includes a battery-powered cooling fan and a matching cap, requiring no crafting or sewing. CNET was invited to preview the costume and take a ride on the actual Goodyear Blimp over Atlanta to mark the collaboration's debut.
Target is again drawing criticism over a Halloween costume in its seasonal lineup, just under two weeks after apologizing for a separate children's costume that critics compared to blackface caricatures. This time, the retailer is not the only company implicated in the controversy, as other sellers are reportedly facing similar accusations.
Target pulled a children's Halloween costume from its website after social media users noted it resembled imagery associated with Jim Crow-era blackface minstrel performances. The retailer apologized following the backlash, which comes about a year after Target scaled back its diversity, equity and inclusion initiatives.