GoKawiilShopify COO: Unlimited AI Tokens for Engineers Fuels 34% Revenue Growth
Shopify COO Jess Hertz says the company lets its engineering teams spend without limits on AI tools, a bet that's paying off as revenue climbs 34% even as headcount holds steady. Hertz frames this as part of Shopify's push to build the infrastructure that lets AI agents discover and purchase products on behalf of consumers, a shift away from the old model where big-budget brands dominated search rankings.