GoKawiilBank of America data shows older millennials outspend other generations on hobbies
Bank of America Institute analyzed credit card transactions through August 2026 and found overall hobby spending up 7.9% year over year, growing faster than transaction volume. Older millennials spend nearly $220 per person monthly on hobbies, more than Gen X and Baby Boomers (both around $200), while Gen Z spends about $100 and younger millennials just over $140.