GoKawiilCNET Survey: Nearly Half of US Shoppers Distrust Holiday Discount Claims
CNET's latest holiday shopping survey found that 43% of US adults are frustrated by fake or misleading discounts, while 35% worry retailers inflate baseline prices before sales. CNET deals editor James Bricknell explained that retailers often inflate a product's listed recommended retail price rather than the sale price itself, making a modest 5-10% discount appear far larger.