GoKawiilMercedes-Benz develops holographic heads-up display using windshield film
Mercedes-Benz is developing a new display technology called a holographic display, a more advanced form of heads-up display. Unlike a conventional HUD that projects onto windshield glass, this system pairs a projector with a transparent film laminated into the windshield containing holographic optical elements, described by Mercedes engineer Lena Hees as 'super-small mirrors,' that reflect projected light to keep images visible in sunlight while remaining hidden from certain viewing angles.