Hot For Hockey - GoKawiil

NHL launches 'Hot for Hockey' audio shorts mimicking romance fanfic tropes

The NHL has begun releasing short audio stories, 60 to 90 seconds long, styled after romance novel conventions and featuring real players like Trevor Zegras, Sebastian Aho and Jack Eichel. Written and narrated by hockey romance author C.R. Jane as part of the league's 'Hot for Hockey' campaign, the pieces read more like book-jacket blurbs than actual stories, and the league plans to promote them through BookTok creators.

wired.com · 2026-10-02

NHL launches 'Hot for Hockey' campaign tied to romance novel trend

The National Hockey League has unveiled a marketing campaign called 'Hot for Hockey,' aiming to capitalize on the popularity of hockey-themed romance novels that have gained traction on BookTok. The campaign seeks to connect the league with fans drawn to the genre's growing readership.

fastcompany.com · 2026-10-01