GoKawiilMattel's Ted Wu details Hot Wheels design philosophy in new book interview
Ted Wu, SVP of Hot Wheels and Global Head of Vehicles and Building Sets at Mattel, discussed his 23-year career and the brand's design approach in an interview tied to the book Hot Wheels: The Creative Drive. He described design as problem-solving rather than pure art, citing examples like shortened tail fins for durability and shell gaps that let light simulate glowing headlights, while also noting Hot Wheels has posted eight consecutive record years.