GoKawiilMirror Particle builds foundation model to simulate changing human behavior
Mirror Particle, a two-year-old San Francisco startup, is developing a custom foundation 'world model' that aims to predict consumer behavior and its underlying causes, rather than relying on large language models fine-tuned to role-play demographics. CEO Abhivyakti Ahuja says the model focuses on tracking how people change over time, including the triggers behind those shifts. The company has raised an angel round and says it is close to closing its first venture round.