GoKawiilFractional CMO Urges Specialized Small Businesses to Ditch Generic Marketing for Hyper-Local Tactics
A fractional Chief Marketing Officer who advises small business owners argues that generic marketing tactics like broad social ads and SEO campaigns waste money for niche businesses such as contractors and handymen. Instead, she recommends high-intent lead generation, hyper-local search tools like Google Local Services Ads, and partnerships within existing trust networks to reach customers making high-stakes decisions.