GoKawiilIFPI Launches Streaming Integrity Initiative to Curb AI-Driven Music Fraud
The International Federation of the Phonographic Industry has introduced the Streaming Integrity Initiative, a set of five commitments aimed at reducing fraudulent streaming activity. Sony Music Group, Universal Music Group and Merlin are among the first distributors to back the effort, which focuses on verifying identities, vetting content, detecting bad actors and sharing intelligence across platforms. IFPI is now calling on additional distributors to join the initiative.