GoKawiilChipotle, Taco Bell, IHOP Turn Customer TikTok Hacks Into Menu Items
Major fast-food chains are officially adopting menu items first popularized by customers on social media. IHOP revived its Stuffed French Toast after fan requests and rolled out Dubai Chocolate Pancakes nationwide following a viral test run, while Chipotle launched Chili Lime Chips inspired by customers crushing chips into their bowls. Taco Bell's new 'Fan Style' feature lets loyalty members build and share custom orders, following similar moves by McDonald's and Burger King.