GoKawiilMicrosoft files patent for context-aware in-game ad system
Microsoft has published a patent application titled "Contextually Aware Management of Interactive Software Application Access," describing a system that uses signals from a game engine to insert ads at natural pause points like boss fights, loading screens, or cutscene transitions. The system would display a video or static ad and reset a timer before searching for the next opportunity to interrupt gameplay. Microsoft has not confirmed whether or when this system will be implemented in actual games.