GoKawiilIngredient-splitting lets sugar outrank fruit on US food labels, says viral video
A viral video highlights a labeling practice called 'ingredient splitting,' where manufacturers divide sweeteners into multiple separate ingredients so each weighs less than the primary fruit ingredient. The creator points to Smucker's, where strawberries list first even though the product is said to be mostly sugar once various sweeteners are combined. The video says this tactic is legal and permitted by the FDA, and lists ten more popular American foods allegedly using it.