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Insight Quality

1 GoKawiil brief on this topic

Survey: Only 48% of AI analytics agent insights drive business action

A new report finds that analytics agents at surveyed companies generate insights that lead to business-improving actions only 48% of the time on average, up from 37% a year earlier. A smaller group of 'insight leaders' achieve over 70% action rates, while most organizations cite lack of business context and fragmented data as the chief causes of weak insights, and 52% say they generate more insights than can be evaluated.