GoKawiilInstinct launches curated shopping feature, draws user backlash on X
AI startup Instinct rolled out a new feature called Instinct Selections that pushes personalized product recommendations for dining, travel, and shopping, curated with input from unnamed human partners like chefs and designers. Founder Noah Shinn announced the feature on X, saying it aims to blend AI suggestions with human taste to differentiate from typical chatbot output. Some users, including investor Shruti Gandhi, publicly criticized the rollout as unwanted and comparable to generic e-commerce recommendation spam.