GoKawiilLiberty Mutual's new mascot Liberty Biberty draws protests and online backlash, boosts business
Liberty Mutual Insurance introduced a new mascot called Liberty Biberty, a golden orb-shaped figure with unusually humanlike teeth. The character has provoked widespread mockery and anger online, and on October 25 protesters gathered in Boston to demonstrate against it. Despite the backlash, the campaign has reportedly been good for the company's business.