GoKawiilApple iPad shipments fall 27.5% in Q3 as overall tablet market shrinks 23%
Omdia's latest report shows Apple shipped 11.5 million iPads in Q3 2026, down 27.5% from a year earlier, though it still led the market with 36% share. The global tablet market fell 23% year-over-year to 32.2 million units, its lowest level in nearly three years, with only Lenovo among top vendors posting growth.