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Iphone 17

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Apple cuts iPhone trade-in values after 'Surprise and Shine' event, boosts iPad and Mac payouts

Apple has revised its trade-in payout tables just a month after last raising them, lowering the maximum credit offered for every returning iPhone model by as much as $120. At the same time, trade-in values rose across the entire iPad lineup and for nearly all Mac models except the Mac Pro, while Apple Watch and Android device values were mostly reduced or held steady. The updated figures, effective September 9, 2026, also add trade-in support for the new iPhone 17 line and iPhone Air.

Apple quietly raises prices on iPhone 16, 17 and Air by $100

Apple did not announce it, but after its iPhone Duo event the company raised prices by $100 across its lineup of previous-generation iPhones still for sale. The iPhone 16 returns to its original $799 launch price, the iPhone 17E now starts at $699, and the iPhone Air jumps to $1,099. AirPods pricing, including the AirPods Pro 3 at $249, was left unchanged.

iPhone 18 Pro Max boosts battery life but adds only marginal gains over 17 Pro Max

Apple's iPhone 18 Pro Max claims 45 hours of video playback versus 39 hours on the iPhone 17 Pro Max, along with faster wired and wireless charging. Aside from battery improvements, a variable aperture camera, larger vapor chamber and A20 Pro chip, the new model is nearly identical to its predecessor, and costs just $100 more starting at $1,299 for 256GB.

Apple's iPhone 18 Pro Max adds bigger battery but raises price by $100

Apple unveiled the iPhone 18 Pro and Pro Max at its 'Surprise and shine' event, featuring the A20 Pro chip, an adjustable camera aperture with AI features, and a larger vapor chamber. The standout upgrade is battery life, with the Pro Max rated for 45 hours of video playback versus 39 hours on last year's model, plus faster wired and wireless charging. Starting at $1,299 for 256GB, the new phone costs $100 more than its predecessor at launch.

Apple claims biggest-ever battery gains for iPhone 18 Pro and iPhone Duo

Apple's newly announced iPhone 18 Pro and iPhone 18 Pro Max claim the largest battery life increase in the device's history, driven by redesigned batteries, the more efficient A20 Pro chip, and software tuning. Per Apple's specs, streaming playback rises from 30 to 33 hours on the standard Pro and from 35 to 40 hours on the Max, while a new 'real-world usage' metric rates the Pro at 24 hours and the Pro Max at 30 hours.

Apple details iOS 27 release notes ahead of September 14 launch

Apple published the complete release notes for iOS 27, confirming the update arrives on September 14. The notes detail a more conversational Siri with app actions, onscreen awareness and a dedicated Siri app, plus new Apple Intelligence features across Photos and other apps for compatible iPhone models starting with the 15 Pro line.

Apple's iPhone 18 Pro adds variable aperture camera and A20 Pro chip

Apple introduced the iPhone 18 Pro and Pro Max with a redesigned 48MP Fusion Main camera featuring variable aperture, a first for iPhone, letting users or apps adjust between four aperture settings from f/1.48 to f/4.0. The devices also gain a new A20 Pro chip along with thermal design improvements and new pro-focused camera software tools exclusive to the Pro line.

Apple raises prices $100 across iPhone 17, Air, 17e and 16 lineup

Apple has extended its $100 price increase from the new iPhone 18 Pro and Pro Max to older, unchanged models. The iPhone 17 now starts at $899, the iPhone Air at $1099, the iPhone 17e at $699, and the iPhone 16 at $799, all up from their previous prices despite receiving no updates.

Apple brings back black option for iPhone Pro line

Apple has reintroduced a black color option for its iPhone Pro lineup, ending a one-year gap after the iPhone 17 Pro launched only in orange, silver, and blue. The black finish returns alongside other color choices like burgundy for the newer Pro model.

Apple to Expand Redesigned Siri AI to Five More Languages in October

Apple announced at its fall iPhone event that the overhauled Siri AI, currently available in English through iOS 27 and related betas, will add support for French, Japanese, Korean, Portuguese and Spanish next month. The English version rolls out publicly on September 14, while broader language support follows in October. Apple also confirmed daily limits on cloud-based AI prompts, with iCloud+ subscribers getting higher usage caps.

Apple hikes prices $100 across older iPhone lineup after new launch event

After unveiling the iPhone Duo and iPhone 18 Pro at its 'Surprise and shine' event, Apple raised prices by $100 on all previous-generation iPhones still sold. The iPhone 16 jumped from $699 to $799, the 17E from $599 to $699, the base iPhone 17 from $799 to $899, and the iPhone Air from $999 to $1,099.

Bloomberg's Gurman predicts four iPhone 18 Pro colors, including Black's return

Analyst Mark Gurman says the iPhone 18 Pro and Pro Max will come in four colors: Black, Light Blue, Silver, and Burgundy. This marks a shift from last year's iPhone 17 Pro, which shipped with only three color options and no black variant. Gurman also noted the foldable iPhone Duo is expected in dark blue and white.