Samsung launched its Switchers ad campaign this week, using real-life celebrity couples and clinical psychologist Orna Guralnik from Showtime's Couples Therapy to frame switching from iPhone to Android as an emotional decision. The six 30-second spots feature pairs like Ciara Miller and Dylan Efron, and Nick Foles and Clay Matthews, and promote Samsung's newest Galaxy Z foldables. The campaign debuted just days after Apple unveiled its own foldable iPhone, the Duo.
cnet.com
· 2026-09-16
Leaker Lanzuk reports that Samsung is accelerating development of its next tri-fold phone, potentially moving the launch up to late 2026 or early 2027 from a previously expected late 2027 release. The move follows Apple's reveal of the iPhone Duo and strong early sales of the Galaxy Z Fold 8 lineup, with Samsung reportedly aiming to keep pricing close to the original TriFold's $2,900 tag despite rising component costs.
cnet.com
· 2026-09-15
Casemaker dbrand has released a full set of accessories for Apple's newly announced iPhone Duo and iPhone 18 Pro/Max, including the MNML minimalist case, the Ghost clear case with a lifetime no-yellowing guarantee, the grippy Grip case, the rugged Tank case, customizable Skin vinyl wraps, and the Prism screen protector. Pricing ranges from around $39 for MNML to $59.95 for Ghost, with some products supporting both new iPhone models.
9to5mac.com
· 2026-09-15
Analyst Jeff Pu has lowered his 2026 shipment estimate for Apple's foldable iPhone Duo from 7 million to 6 million units, citing hinge-related production constraints rather than weak demand. Pre-orders for the device, which starts at $1,999, open October 16 with deliveries beginning October 23. By comparison, Pu expects roughly 72 million iPhone 18 Pro and Pro Max units to ship this year.
9to5mac.com
· 2026-09-15
WSJ personal tech columnist Nicole Nguyen will hold a live, text-based Q&A session on Wednesday, September 16, from 1 to 2 p.m. ET. Subscribers can submit questions about upcoming Apple products and features, including a rumored dual-device iPhone concept, iOS 27, and a revamped version of Siri.
wsj.com
· 2026-09-15
Apple TV added 9 wins at the 78th Primetime Emmy Awards, following 20 wins at last week's Creative Arts ceremony, for a company-record 29 Emmys overall. Widow's Bay led the haul with 14 awards in its debut season, including Outstanding Comedy Series, topping The Studio's 13 wins from last year. Other winners included Rhea Seehorn and Vince Gilligan for Pluribus and Saul Metzstein for Slow Horses.
9to5mac.com
· 2026-09-15
John Ternus, who took over as Apple CEO two weeks ago, appeared at the Emmy Awards and was seen showing off Apple's unreleased foldable iPhone Duo to press and attendees. The device, pulled from his tuxedo jacket pocket, is set to launch next month starting at $1999.
9to5mac.com
· 2026-09-15
Apple confirmed that its foldable iPhone Duo won't support the Apple Pencil at launch with iOS 27.1, with compatibility instead arriving via a software update expected around November. Only the Apple Pencil USB-C model will work with the device, meaning owners of the Apple Pencil 2 or Pencil Pro will need to buy a new $79 stylus. Unlike iPads, the iPhone Duo lacks magnets for wireless charging, so the Pencil must be paired and charged via a USB-C cable.
engadget.com
· 2026-09-15
Analyst Mark Gurman says Apple's newly unveiled iPhone Duo, its first foldable phone, could spawn variants like a Duo Max, Duo mini, or Duo SE in coming years. He argues Apple deliberately picked a short name to leave room for such suffixes, mirroring its Air and Pro naming conventions.
cnet.com
· 2026-09-14
Apple's iPhone 18 Pro and Pro Max pre-orders have slipped from launch-day delivery to estimates spanning late September into October, just days after orders opened. The Pro Max faces the longest wait, with US Apple Store estimates showing October 6-13 delivery across all colors and storage sizes, while the standard Pro shows September 29-October 6.
9to5mac.com
· 2026-09-14
CNET compared Apple's newly announced iPhone Duo foldable against Samsung's Galaxy Z Fold 8, finding the two devices closely matched given their similar passport-style shape and near-identical pricing. Samsung's phone is thinner both folded and unfolded and charges faster over a wired connection, while Apple's Duo offers full dust and water resistance versus the Fold 8's more limited IP48 rating, plus MagSafe wireless charging that Samsung's device lacks.
9to5mac.com
· 2026-09-14
Bloomberg's Mark Gurman predicts that foldable phones, currently just 2% of the global smartphone market, will become the majority of new phone sales within ten years. He suggests Apple could eventually extend the format across its lineup, from a larger iPhone Duo Max down to a foldable iPhone SE as manufacturing costs decrease.
9to5mac.com
· 2026-09-14
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