Apple's 'Surprise and Shine' event introduced the company's first foldable phone, the iPhone Duo, marking a major shift in its product lineup. The event also featured the Apple Watch Series 12, Apple Watch Ultra 4 with unchanged pricing, AirPods 5 with upgraded noise-canceling, and iPhone 18 Pro and Pro Max models in four colors. The 81-minute presentation is available for replay on Apple's website and YouTube, and marked new CEO John Ternus's first major public event.
cnet.com
· 2026-09-09
Apple unveiled the iPhone Duo, its first foldable iPhone, which starts at $1,999 and features a 7.6-inch inner display and 5.4-inch outer screen. The company confirmed that a future iOS software update will let users draw, write, and navigate the phone with an Apple Pencil that uses USB-C.
cnet.com
· 2026-09-09
Apple has launched the iPhone 18 Pro, Pro Max, and its first foldable device, the iPhone Duo, alongside each other. The Duo offers a 5.4-inch outer display and a 7.6-inch inner folding screen with a nano-texture finish, letting users switch between phone and tablet-sized experiences, while the 18 Pro models stick to a traditional single-screen design in 6.3-inch and 6.9-inch sizes. Despite its slimmer profile, the Duo weighs more than even the largest Pro Max, and its camera setup lags behind the Pro line's newer 48MP hardware.
9to5mac.com
· 2026-09-09
Apple's 'Surprise and Shine' event introduced the iPhone Duo, its first foldable phone priced at $1,999, alongside the iPhone 18 Pro and Pro Max, updated AirPods, and Apple Watches with improved heart rate sensors. The event marked the public debut of John Ternus, who became Apple's CEO on September 1 after leading hardware engineering, and who opened the show discussing AI's role in daily life.
entrepreneur.com
· 2026-09-09
Apple's fall event, its first under new CEO John Ternus, introduced the company's first foldable device, the iPhone Duo, alongside the iPhone 18 Pro and Pro Max and new AirPods. The Duo has a 7.6-inch inner display with an under-display camera, a 5.4-inch outer screen, and dual 48-megapixel cameras, starting at $1,999 with pre-orders opening October 16 and availability October 23. The 18 Pro models keep last year's design but gain a 48-megapixel main camera with a variable six-blade aperture and expanded manual photo controls.
techcrunch.com
· 2026-09-09
Alongside unveiling the iPhone 18 and its first foldable, the iPhone Duo, Apple raised prices on its older iPhone lineup by roughly $100 in the US, with steeper increases abroad, including about 20.5% in India. The company also discontinued the iPhone 17 Pro and Pro Max models.
techcrunch.com
· 2026-09-09
Apple unveiled its first foldable phone, the iPhone Duo, alongside new iPhones and Apple Watches. The device supports the USB-C Apple Pencil on both its cover screen and inner display, though Apple notes this functionality arrives 'later this year' rather than at launch. Pricing starts at $2,000 for 256GB storage, with pre-orders beginning October 16 and availability October 23.
androidauthority.com
· 2026-09-09
At its annual hardware event, Apple unveiled three new iPhones—including a foldable model—alongside updated Apple Watches and AirPods. The company positioned these devices less as standalone gadgets and more as platforms designed to deliver personal AI experiences.
fastcompany.com
· 2026-09-09
Apple unveiled the iPhone Duo, its first foldable smartphone, priced starting at $1,999. The device opens into a 7.6-inch Super Retina XDR display and closes to a 5.4-inch outer screen with an asymmetric, passport-like shape rather than the square form used by some rivals. Apple emphasized a new multi-layer glass and titanium hinge design meant to minimize the visible crease common in earlier foldables.
arstechnica.com
· 2026-09-09
Apple has revised its trade-in payout tables just a month after last raising them, lowering the maximum credit offered for every returning iPhone model by as much as $120. At the same time, trade-in values rose across the entire iPad lineup and for nearly all Mac models except the Mac Pro, while Apple Watch and Android device values were mostly reduced or held steady. The updated figures, effective September 9, 2026, also add trade-in support for the new iPhone 17 line and iPhone Air.
9to5mac.com
· 2026-09-09
Apple is bundling a free three-month trial of Apple One with purchases of the iPhone 18 Pro, iPhone 18 Pro Max, and iPhone Duo. Apple One combines Apple Music, Apple TV, Apple Arcade, iCloud storage, Apple Fitness+, and Apple News+ into one subscription package, offered in Individual, Family, and Premier tiers. The promotion begins September 17 and reportedly extends to other eligible iPhone, iPad, and Mac purchases, though full details remain unclear.
9to5mac.com
· 2026-09-09
Apple confirmed iPhone Handoff, a feature in iOS 27 that lets a single phone number stay active on two iPhones simultaneously, unveiled at its Surprise and Shine event alongside the iPhone 18 Pro, Pro Max, and foldable iPhone Duo. Setup happens through the Cellular settings by holding two iPhones together and choosing which device holds the main eSIM versus the companion eSIM.
cnet.com
· 2026-09-09
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