Foldable phones from Samsung, Google, Motorola and Chinese brands still make up only 1.6% of global smartphone shipments despite years of hinge and display improvements, with 19.6 million units shipped last year according to Counterpoint Research. A commentator argues that Apple's expected entry into the foldable market will finally push the category into the mainstream, much as it did with smartwatches and wireless earbuds.
androidauthority.com
· 2026-09-01
The piece is a fictional 'day one' briefing addressed to Apple's John Ternus, satirizing the company's ongoing struggles across hardware, services and AI. It jokes about delayed Siri upgrades, price hikes on new iPhones, rebranding an AirPods camera as a 'sensor,' low morale on the Vision Pro team, and new EU App Store commission rules taking effect in a month.
theverge.com
· 2026-09-01
Tim Cook has ended his 15-year tenure as Apple's chief executive, handing the role to hardware chief John Ternus. Cook took over from Steve Jobs in 2011 and oversaw major shifts including the expansion of Apple's services division and the move from Intel processors to Apple's own custom silicon in Macs.
theverge.com
· 2026-09-01
Phil Schiller has reportedly stepped down from running Apple's App Store and product launch events, according to Bloomberg, though Apple has not made a formal announcement. He will remain at the company as an Apple Fellow working on unspecified projects, while App Store oversight returns to Eddy Cue, who led it before Schiller took over in 2015.
engadget.com
· 2026-08-31
Apple is set to unveil its first foldable phone, the iPhone Ultra, alongside the iPhone 18 Pro line at next week's event. While earlier rumors suggested a delay into late 2026 or even 2027, the most recent supply chain reports from Weibo leaker Fixed Focus Digital and Cailian News Agency indicate the device remains on track for a September release, though with very constrained initial stock.
9to5mac.com
· 2026-08-31
According to Bloomberg's Mark Gurman, Apple has internally prototyped and tested an Apple Pencil designed for its upcoming foldable iPhone, reportedly called the iPhone Ultra. However, Gurman says it's unlikely the stylus will be included when the device debuts at Apple's Sept. 9 event, with a shorter 'stubbier' Pencil variant possibly coming later.
cnet.com
· 2026-08-31
Jim Cramer praised outgoing Apple CEO Tim Cook, arguing he has been unfairly overshadowed by Steve Jobs despite delivering massive shareholder returns. Cook officially transitions to executive chairman on Tuesday, handing the CEO role to hardware chief John Ternus, after Apple's market cap grew from about $350 billion to over $4.7 trillion during his 15-year tenure.
cnbc.com
· 2026-08-31
On his final day as Apple's chief executive, Tim Cook sent employees a memo praising incoming CEO John Ternus, the company's senior vice president of hardware engineering, calling him uniquely suited to build products that matter. Cook emphasized he isn't leaving Apple entirely, as he will stay on as executive chairman handling political relationships with figures like President Trump and Chinese officials.
techcrunch.com
· 2026-08-31
Apple's upcoming September 9 event is expected to bring new iPhones, Apple Watches, and other devices, which will likely push more than ten current products out of the lineup. Items rumored for discontinuation include the iPhone 17 Pro, iPhone 17 Pro Max, iPhone 16, iPhone 16 Plus, Apple Watch Series 11, Apple Watch Ultra 3, AirPods 4 models, Apple TV 4K, and both HomePod versions.
9to5mac.com
· 2026-08-31
Apple has published guidance explaining how iPhone users can add or remove debit, credit, transit and ID cards in the Wallet app using the Plus button, either by scanning a physical card or entering details manually. The guidance notes that cards must come from a participating issuer and may require extra verification from the bank before working with Apple Pay. It also clarifies that adding a card on iPhone doesn't automatically enable it on an Apple Watch, iPad or Mac—each device needs separate setup.
engadget.com
· 2026-08-31
Reports suggest Apple will unveil AirPods 5 at its September 9 event alongside new iPhones and Apple Watch models. Bloomberg's Mark Gurman says the lineup will include two variants—one with Active Noise Cancellation and one without—continuing the standard earbuds line last updated in 2024. Camera-equipped AirPods, previously rumored for this cycle, are now expected to wait until 2027.
9to5mac.com
· 2026-08-31
On his final day as Apple's chief executive, Tim Cook sent staff an emotional note thanking them for their work and reflecting on his tenure. He expressed confidence in incoming CEO John Ternus, praising his understanding of what it takes to build transformative products.
9to5mac.com
· 2026-08-31
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