GoKawiilCrumbl Experiences Significant Sales Decline Amid Leadership Changes
Crumbl's sales have plummeted, with August revenue down 70% compared to two years prior, and foot traffic decreasing by 32% year over year. The company has closed at least 57 stores this year and laid off much of its franchise support staff. CEO Jason McGowan has taken responsibility for the downturn, citing internal missteps and a failed product launch involving sugary sodas, while announcing upcoming leadership changes.