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Javascript Tracking

1 GoKawiil brief on this topic

Browser fingerprinting emerges as tracking method that survives cookie deletion and VPNs

A demonstration described in the piece shows how websites can assign visitors a persistent 'fingerprint' based on device and browser characteristics, a tracking identifier that remains consistent even after clearing cookies or using a VPN, though it changes across different devices or browsers. The technique relies on JavaScript-based scripts run via ad networks, and the author notes that disabling JavaScript blocks this specific method, though network-level tracking can still occur. The piece frames this as a successor to third-party cookies, which became harder to use after EU-driven consent banner regulations.