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Jess Asato

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UK MP Jess Asato sues xAI over Grok deepfake images made without her consent

Labour MP Jess Asato is taking legal action against Elon Musk's xAI, alleging the company's Grok tool used her image without consent to generate explicit deepfakes, including one depicting a sexual assault. Asato says she reported the images to X but the platform repeatedly dismissed her complaints, prompting her to pursue the matter in court instead.