Companies are increasingly turning to subject-matter expert creators to shape brand perception, moving beyond the traditional binary of pitching journalists for earned media or buying advertising for guaranteed reach. This shift challenges the long-standing assumption that institutional newsrooms alone control audience trust.
fastcompany.com
· 2026-08-31
After a federal judge twice rejected requests for search warrants targeting the YouTube accounts of journalists Georgia Fort and Don Lemon, the Department of Homeland Security pursued the same information through an administrative summons under a customs statute (19 USC 1509) that requires only internal DHS sign-off, not judicial approval. DHS also obtained six months of Fort's phone records without notifying her or giving her a chance to contest it. The customs law is intended for verifying import duties, not for investigations unrelated to trade.
theguardian.com
· 2026-08-29